Hello Lovelies, and welcome back to another year of content!
This year, I want to mainly talk about Social Media, and specifically about the different Social Media platforms, and how to use them for your business in writing. There is a lot to learn this year can be useful to you in regard to Social Media, so please stay tuned.
Let’s dive in, and I will outline the rest of the year. We will go in-depth all year into these in future posts, so if any of this seems unfamiliar to you, don’t worry about it.
What this year will entail, assuming everything goes as planned:
We’ll start talking all about social media, what it is, and why it matters. We’ll also talk some about the part social media plays in marketing, and how authors are using the different platforms to get their books out there.
Starting in March, we’ll talk about the money to be made with Social Media, how to find your readers and where, and I’ll give you a huge overview of the major platforms.
We’ll get into more specifics starting in April, when we’ll talk about hashtags, and about a website’s about me and blog pages.
In may we’ll continue all through the month about other pages on your website, including your press kit, contact page, and books and merchandise. Finally, we’ll talk about the email list, and why you need one.
We’ll continue talking email lists, including how to build one, opt ins, and popups or landing pages.
We’ll finish out talking about email lists in July by talking newsletters. Then we’ll switch gears and begin talking Facebook and Instagram, including who uses them, what they’re used for, and how, the main feeds, and about stories.
Continuing the Facebook and Instagram conversation, we’ll specifically talk Instagram Reels, Facebook Groups, and how to use these platforms for book sales. Then, we get to talk about my favorite platform, TikTok, including who uses it, what it’s used for, and how, and about how TikTok uses the shortform video content on its platform.
In September we start talking about whether or not its better to be on the author side or the reader side of the TikTok platform, we’ll also talk about how Booktok is changing the industry, and about viral video content. Finally, we’ll chat about how to use the TikTok platform for book sales. Ending out September, we’ll start talking about YouTube, including who uses it, what it’s used for, and how.
To switch gears, we’ll talk in October about longform video content made for YouTube. We’ll also talk here about being on the author side or the reader side of YouTube, and about what YouTube requires before you can monetize your platform.
Normally in November, I bring you NaNoWriMo content all month long. We have so much content to cover this year that we won’t have time for that. We’ll finish the YouTube section by talking about how you can use YouTube for book sales. We will rapid fire other social media platforms in November, including The Twitter feed and PitMad, pinning on Pinterest, and using Reddit forums.
In December there will be some other honorable mentions, and I will recap the entire year of social media.
As you well may know, social media changes all the time, and while this guide may give you the push to try out a new platform for yourself, or give yourself some understanding of how each platform works, this year is intended to be a birds-eye-view of the different platforms.
This year is going to be a fun ride, and I hope you will come along for the journey. If you have questions, please leave them in the comments. I hope to be addressing them all for you this year!