As an author, using hashtags can help you expand your reach, connect with your target audience, and promote your work on social media. In this blog post, we’ll discuss how to use hashtags effectively for social media marketing as an author.

Use Relevant Hashtags

First and foremost, use relevant and specific hashtags that relate to your book or genre. For example, if you’ve written a mystery novel, you might use hashtags like #mysteryfiction, #detectivestory, or #whodunit. Using specific hashtags can help you reach your target audience and increase engagement.

Use Trending Hashtags

Researching popular hashtags can also help you find trending and popular hashtags in your genre or among your target audience. Tools like Hashtagify, RiteTag, or Tagboard can help you find the right hashtags for your book and connect with readers who are interested in your genre.

Create a Branded Hashtag

Creating a branded hashtag can help you build a community around your work and increase brand awareness. Encourage your readers to use it when sharing content related to your book. This can also help you track user-generated content and engage with your readers.

Use Hashtags Strategically and in Moderation

Using hashtags in moderation is also important. Too many hashtags can make your content look spammy and reduce engagement. Use 1-3 hashtags per post on Twitter and Instagram, and up to 10 on LinkedIn.

Strategically placing hashtags within your post or comment is also important. For example, on Twitter, place hashtags at the end of your tweet. On Instagram, you can place hashtags in the caption or in a comment below your post.

Monitor Your Hashtag Performance

Lastly, monitoring and tracking your hashtags is important to refine your strategy and improve your social media marketing efforts. Tools like Hootsuite, Sprout Social, or Google Analytics can help you track your social media metrics and improve your strategy.

As an author, you can use hashtags not only to promote your books but also to engage with your readers, share writing tips and inspiration, and connect with other writers in your genre. By using relevant and specific hashtags, researching popular hashtags, creating a branded hashtag, using hashtags in moderation, strategically placing hashtags, and monitoring and tracking your hashtags, you can increase your visibility and reach on social media, and ultimately, connect with more readers.

Social media can be a powerful tool for authors, but it’s important to remember that it’s just one piece of the puzzle. Building relationships with your readers and promoting your work takes time and effort, both on and offline. By using hashtags effectively and incorporating them into your broader marketing strategy, you can amplify your message and reach a wider audience.

If you are looking for that list of 100 hashtags you can use as an author, look no further!

Here are 100 hashtags that authors can use for their social media posts to gain traction:

About Writing Progress:

1. #amwriting
2. #writerslife
3. #writingcommunity
4. #bookquotes
5. #writingquotes
6. #writingspiration
7. #writersblock
8. #writingmotivation
9. #writersblockbegone
10. #writinglife
11. #writerproblems
12. #amediting
13. #editinglife
14. #querying
15. #writerstatus
16. #writingtime
17. #publishing
18. #nanowrimo
19. #amquerying
20. #amediting

About Being an Author:

1. #writingchallenge
2. #indieauthor
3. #writersofinstagram
4. #authorlife
5. #writingtips
6. #writingprompt
7. #selfpublishing
8. #bookmarketing
9. #bookpromo
10. #bookbuzz
11. #bookrelease
12. #newbook
13. #authorsofig
14. #authorsofinstagram
15. #indieauthorsunited
16. #authorcommunity
17. #authorpreneur
18. #authorquotes
19. #authorbranding
20. #writersnetwork
21. #writerscorner
22. #writerscommunityofinstagram
23. #writerwednesday
24. #writingadvice
25. #writersnetworking
26. #writingcontests
27. #writingcraft
28. #writersretreat
29. #writingtherapy

About Books:

1. #bookish
2. #readinglist
3. #amreading
4. #booklover
5. #booknerd
6. #bookworm
7. #bookrecommendations
8. #bookishfeatures
9. #bookstagram
10. #bookobsessed
11. #bookaholic
12. #bookaddict
13. #bookclub
14. #booksofig
15. #bookblogger
16. #bookphotography
17. #bookcommunity
18. #bookreview
19. #booknerdigans
20. #bookishlove
21. #bookishlife
22. #bookblog
23. #bookstoread
24. #bookjunkie
25. #bookblogging
26. #booktalk
27. #readingtime
28. #readingaddict
29. #bookclubofinstagram
30. #booksbooksbooks
31. #readingforpleasure
32. #booknerdproblems
33. #bookcommunityofinstagram
34. #bookbloggerlife
35. #bookloversclub
36. #bookstorefinds
37. #bookishcommunity
38. #bookishloveaffair
39. #bookishthings
40. #booktography
41. #bookphotographer
42. #bookaesthetic
43. #bookphotochallenge
44. #booksandcoffee
45. #bookandcandle
46. #bookishmerch
47. #bookshelfie
48. #bookhaul
49. #bookshopping
50. #bookrecommendation
51. #bookishthoughts

Remember to use relevant and specific hashtags to your book and genre to reach your target audience. Also, use hashtags in moderation, so your posts don’t look spammed, and keep an eye on your analytics to see which hashtags are driving the most engagement.