As an author, using hashtags can help you expand your reach, connect with your target audience, and promote your work on social media. In this blog post, we’ll discuss how to use hashtags effectively for social media marketing as an author.
Use Relevant Hashtags
First and foremost, use relevant and specific hashtags that relate to your book or genre. For example, if you’ve written a mystery novel, you might use hashtags like #mysteryfiction, #detectivestory, or #whodunit. Using specific hashtags can help you reach your target audience and increase engagement.
Use Trending Hashtags
Researching popular hashtags can also help you find trending and popular hashtags in your genre or among your target audience. Tools like Hashtagify, RiteTag, or Tagboard can help you find the right hashtags for your book and connect with readers who are interested in your genre.
Create a Branded Hashtag
Creating a branded hashtag can help you build a community around your work and increase brand awareness. Encourage your readers to use it when sharing content related to your book. This can also help you track user-generated content and engage with your readers.
Use Hashtags Strategically and in Moderation
Using hashtags in moderation is also important. Too many hashtags can make your content look spammy and reduce engagement. Use 1-3 hashtags per post on Twitter and Instagram, and up to 10 on LinkedIn.
Strategically placing hashtags within your post or comment is also important. For example, on Twitter, place hashtags at the end of your tweet. On Instagram, you can place hashtags in the caption or in a comment below your post.
Monitor Your Hashtag Performance
Lastly, monitoring and tracking your hashtags is important to refine your strategy and improve your social media marketing efforts. Tools like Hootsuite, Sprout Social, or Google Analytics can help you track your social media metrics and improve your strategy.
As an author, you can use hashtags not only to promote your books but also to engage with your readers, share writing tips and inspiration, and connect with other writers in your genre. By using relevant and specific hashtags, researching popular hashtags, creating a branded hashtag, using hashtags in moderation, strategically placing hashtags, and monitoring and tracking your hashtags, you can increase your visibility and reach on social media, and ultimately, connect with more readers.
Social media can be a powerful tool for authors, but it’s important to remember that it’s just one piece of the puzzle. Building relationships with your readers and promoting your work takes time and effort, both on and offline. By using hashtags effectively and incorporating them into your broader marketing strategy, you can amplify your message and reach a wider audience.
If you are looking for that list of 100 hashtags you can use as an author, look no further!
Here are 100 hashtags that authors can use for their social media posts to gain traction:
About Writing Progress:
- #amwriting
- #writerslife
- #writingcommunity
- #bookquotes
- #writingquotes
- #writingspiration
- #writersblock
- #writingmotivation
- #writersblockbegone
- #writinglife
- #writerproblems
- #amediting
- #editinglife
- #querying
- #writerstatus
- #writingtime
- #publishing
- #nanowrimo
- #amquerying
- #amediting
About Being an Author:
- #writingchallenge
- #indieauthor
- #writersofinstagram
- #authorlife
- #writingtips
- #writingprompt
- #selfpublishing
- #bookmarketing
- #bookpromo
- #bookbuzz
- #bookrelease
- #newbook
- #authorsofig
- #authorsofinstagram
- #indieauthorsunited
- #authorcommunity
- #authorpreneur
- #authorquotes
- #authorbranding
- #writersnetwork
- #writerscorner
- #writerscommunityofinstagram
- #writerwednesday
- #writingadvice
- #writersnetworking
- #writingcontests
- #writingcraft
- #writersretreat
- #writingtherapy
About Books:
- #bookish
- #readinglist
- #amreading
- #booklover
- #booknerd
- #bookworm
- #bookrecommendations
- #bookishfeatures
- #bookstagram
- #bookobsessed
- #bookaholic
- #bookaddict
- #bookclub
- #booksofig
- #bookblogger
- #bookphotography
- #bookcommunity
- #bookreview
- #booknerdigans
- #bookishlove
- #bookishlife
- #bookblog
- #bookstoread
- #bookjunkie
- #bookblogging
- #booktalk
- #readingtime
- #readingaddict
- #bookclubofinstagram
- #booksbooksbooks
- #readingforpleasure
- #booknerdproblems
- #bookcommunityofinstagram
- #bookbloggerlife
- #bookloversclub
- #bookstorefinds
- #bookishcommunity
- #bookishloveaffair
- #bookishthings
- #booktography
- #bookphotographer
- #bookaesthetic
- #bookphotochallenge
- #booksandcoffee
- #bookandcandle
- #bookishmerch
- #bookshelfie
- #bookhaul
- #bookshopping
- #bookrecommendation
- #bookishthoughts
Remember to use relevant and specific hashtags to your book and genre to reach your target audience. Also, use hashtags in moderation, so your posts don’t look spammed, and keep an eye on your analytics to see which hashtags are driving the most engagement.