Introduction

The world of publishing is changing rapidly, and publishing houses are adapting. In this case, “adapting” means cutting budgets for authors’ publicity and marketing. It’s harder than ever for an author to get noticed by readers—especially when there are so many other books out there competing for attention. One way to stand out from the crowd? Start a blog!

What is a Blog?

A blog is a website that you update regularly with posts. Blogs can be used for any topic and are often written by individuals, but they can also be written by businesses, organizations or even governments.

A typical blog post has three parts: the header (which contains information about who wrote it), the body (the main text of your article) and footer (links to other articles). Most blogs have an archive page where all past posts are stored in chronological order so readers can easily find them again if needed. The frequency at which you publish new content determines whether yours is considered a “real” blog or just one big ‘ol mess!

Blogs Seem Like a Lot of Work. Why Do I Need One?

Blogging is a great way to connect with your readers. Readers love hearing from their favorite authors and will often follow them on social media, subscribe to their newsletter or even buy their books based on the content of a blog post. It’s also a great way to keep them updated on what you’re working on next!

Blogging can help you build an audience for future projects. Blogging gives authors an opportunity to share interesting tidbits about themselves that might make readers want more–and then they’ll be ready when those authors release new work!

Blogging helps sell books by building brand awareness among potential customers who may not know who you are yet (or haven’t been following along). When someone sees something interesting in one of your posts, they might Google around until they find out more about who wrote it or how they could get their hands on some copies themselves!

Blogs give you a chance to connect with readers.

You can use a blog as a way to connect with readers. It’s also a great place to get feedback from them, and it can even help you build relationships with readers as they share their ideas and thoughts with you. Blogging is a great way to build an audience for your book, which will help get it into more hands and drive sales of the print edition.

You can use it to gain credibility or authority in your field of expertise.

You can use it to gain credibility or authority in your field of expertise.

Blogging is a great way to build credibility, especially if you’re interested in writing books. The more people see what you know, the more likely they will be to buy your book and trust your expertise on the subject matter.

A blog can make you seem more human, which can be a plus.

A blog can make you seem more human, which can be a plus. Blogging is a great way to connect with people and show that you’re engaged in the world around you. You can share your thoughts and opinions on a topic, or stories from your life that are relevant to what you write about. A blog also gives readers insight into who their favorite author is as a person–and if they like what they see, it may increase their interest in reading their books!

By blogging frequently, you’re making yourself available to people who might not know about you otherwise.

Blogging is a great way to build an audience and your reputation.

• Blogging allows you to increase your visibility, which can lead to more opportunities for speaking engagements, interviews, and book signings.
• By blogging frequently, you’re making yourself available to people who might not know about you otherwise–and if they do already know about you (and like what they see), then this increases the chances that they’ll buy something from or otherwise support your work.
• Blogging helps build trust with readers by providing them with valuable information on topics related to authorship that they might not find elsewhere online–which means they’ll keep coming back!

You should have a blog if you want to build an audience and increase your visibility as an author.

If you’re an author, having a blog can be a great way to build your audience and increase your visibility. Here are some reasons why:

• Blogging is one of the most effective ways for authors to connect with readers. Readers are more likely to follow you on social media than they are through other channels (like email). And even if they don’t follow you there, they’ll still see all the content that gets shared from those accounts in their newsfeeds–which means that it might just catch their eye!
• Blogging helps authors establish credibility in their field by showing off their knowledge through carefully crafted posts that show off what they’ve learned over time. If someone reads one of these posts and finds value in it, then chances are good that person will go on checking out more of what this person has written about before deciding whether or not he/she wants more information from him/her in future projects down the road as well.

Conclusion

The takeaway is that if you’re an author and you want to build an audience, then yes: You should have a blog. If you do it right, it can be a great way to connect with readers and build credibility as an expert in your field–which also means that other people might be more likely to read what you write!